Friday, November 22, 2013

A Tale of Two Truck Stops...

It was the best of times. It was the worst of times.

If you believe all you read on the social networks about working voice talent and their prosperity, I am willing to sell you a bridge that connects Manhattan Island and the Borough of Brooklyn.

I am amazed at all the puffery. I know it's part of the marketing tactics. Look like you're working so you can get more work.  Yes, there is some truth in that thought. But how long before the voice seekers realize there's a lot of exaggeration at play?

VO Diner Graphic
Take a drive along the truck routes in the U.S.  Eventually you'll come upon a scene like this:   There are two diners located across the road from each other.  One is a sparkling new structure, handsomely landscaped with a brightly lit and colorful new sign. It has a newly paved parking lot, but there are not many cars or trucks in the lot.   The other diner looks like it has been there for many many years. The doors are a little beat up, the sign is has a few bulbs burned out, reminiscent of the old TV show Hot_l Baltimore, yet the parking lot is full. As a matter of fact, if you peak inside, it looks like there is a bit of a line of people waiting to be seated.  Which place will you select to eat?  I'm thinking that even before you answer that question, I already know the answer.  You'll eat at the busy diner and I know why.   It's just human nature.  If they look busy, they must be good. But are they really? And, how long before they realize it's the same 'ole diner food and that Emeril Lagasse and Giada De Laurentiis are the chefs at that new place?

Some believe that the above applies to the world of voiceover, too.  It's part of the game that is played on a daily basis. Some people also believe that it's necessary in order to get work. So, it has become the norm to flood the social networks with info on all the cool jobs we have landed.  The theory at play here is the belief  that others, in addition to our voiceover peers, will see this and just must  have our services, because they are in such high demand.  I don't know if I can buy into that 100%. I don't think the jobs will ever just come because you are already busy.  But, a voice actor doesn't want to appear desperate and idle either.

So if you look busy, will you get all the work?   Horse Feathers!

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